IDA Ryogokudo supplies many products from domestic and foreign makers to variety stores, drugstores, GMS, department stores, and to stores directly operated by us. We handle over 23,000 items. However, we cannot expect strong results by simply wholesaling many brands. It is important to offer proposals that match store concepts and customer demographics.
Like the stores and customers who visit them, makers and brands each have their own individuality. Strategies that should be developed will range greatly depending on the level of expectation for desired results. The strategies that should be executed will also significantly depend on timing such as trends. We explain our assets and characteristics through five case studies of optimum solutions offered in response to the wishes of makers.
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