What is Cross Merchandising Promotion?
This is IDA Ryogokudo’s unique shop development method that detects the shifting of customer emotions and ignites their purchase motivation. Our sales team will create a customized shop that matches the store concept and visitor demographic with “beauty solutions”, “by lifestyle”, or “by lifestyle occasion”. We create value through new purchase and usage styles for customers.
Real examples of Cross Merchandising Promotion
With Cross Merchandising Promotion, displays are arranged according to various themes to trigger new discoveries for visiting customers, which in turn promotes the purchase of one more item. We introduce a number of examples.